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Friday, September 30, 2011

Customers’ apprehensions on buying a Nokia phone

I am planning to buy a new handset. Sadly, there are not many NEW business phones (with physical buttons and large screen) available in the market. So amongst the available choices, the new Nokia e6 phone which is touch and type phone with Symbian Anna OS seems the best option.

I checked it out and the phone is pretty decent. However, the fact that Nokia has decided to abandon its Symbian platform makes me think twice.

Problem #1: Will the OS software get regularly updated / provided support for minimum 2-3 years?

You see, today when all the user software are getting regularly updated, it is important that your device OS should be compatible with the latest version. However, will Nokia provide support and updates for its OS Symbian^3 or Anna or Belle after a few months? Also, will the quality of the service / patches / updates will be good enough in today’s environment is another question.

Problem #2: Is the present hardware capable of running with slightly more demanding OS and apps?

Unlike the Windows software, the mobile OS doesn’t come with any “recommended” hardware requirement.

This is a problem. For example, the Nokia e6 comes with 680 MHz processor, which is only marginally higher than the 600 MHz processor sported by Nokia e72 which was released almost 2 years back.

Hence the problem is that even though the current processor of the phone is JUST SUFFICIENT to run the present version of the OS, when the new version or upgrade of the OS is available, will it be able to upgrade itself and run equally well with the upgraded software version?

This is important because when one is buying a new phone, one expects it to perform well enough for at least 2 years with complete usability and latest software versions.

Conclusion
Hence at this stage there are lots of questions that Nokia will have to answer. They could have continued with their Symbian and also launching Android phones and giving the choice to the consumer. I am sure the management must have done their homework on that.

But I believe that apart from the cell phone geeks, the ACTUAL CONSUMERS HAVE NO CLEAR COMMUNICATION on these concerns. Apart from making fancy print and media ads, it is time that companies start respecting the intelligence of the consumers instead of just trying to bamboozle them with glamorous models and starlets.

Nokia would do well to undertake a proper marketing push to educate the consumers on these issues and address them.